I felt that this was personal, so I made this thing personal. I made myself the artwork.
My project consists of 3 parts.
1. Flyer which I gave away and put into mailboxes.
(The translation for the backside:
You say Justin Bieber – I say SHINEDOWN
You say Lady GaGa – I say SHINEDOWN
You say David Guetta – I say SHINEDOWN
You say Pitbull – I say SHINEDOWN
93% of all young people only listen to HipHop, R&B and Pop. If you belong to the 7% who still listen to REAL music, you need AMARYLLIS, the new album of the rock band SHINEDOWN.
THE RISE OF ROCK’N’ROLL HAS JUST BEGUN!!)
I gave them away and talked to those who listened about SHINEDOWN.
2. Posters which I put up on some walls. The AMARYLLIS information was made to take it with you.
(The text on it say: "HJey you! There's a lot of bad music out there. Take one of these." and then there are the 'Amaryllis'-pictures with information to take them with you.)
3. The most important part: The ‘walking promotion’
I drew the Shinedown – ‘S’ on my face to catch the attention and wrote information about AMARYLLIS down on my arms and legs. (left arm: AMARYLLIS; right arm: IN STORES NOW; left leg: feat. Single ‘BULLY’; right leg: Amaryllis bloom)
I also created Shinedown-earrings and a Shinedown-‘S’ for my necklace and I put a paper-Amaryllis on the pocket I had with me.
With all the Shinedown promotion on my body and clothes, I walked through our city. It took about 3 hours and I gave away all the fliers.
I hope Germany now knows about this awesome rock band SHINEDOWN. Dortmund has been rocked today!
Oh and the posters hang around at the subway stations, on this thing - I don't know the english word - called 'Litfaßsäule' and in the whole city 'cause I drove around with the bus.
About 20 people talked to me because of the body art and nearly everyone watched me.